2024 ‘Tis the Season Gift Exchange Trend Report
Thousands of companies and families used White Elephant Online to celebrate the holidays remotely last year. In our 4th annual report we crunched the numbers to bring you more fun and interesting insights from our 2023 holiday season!
Looking for unique gift ideas for this year’s White Elephant gift exchange? Be sure to check out our 2024 Ultimate White Elephant Gift Guide!
Click here to download a copy of the infographic. For more fun stats view our 2023 Gift Exchange Trend Report
Note: there is no personal data being shared within this report or to any third parties. All of these stats are anonymized and summarized.
The Gifts
Players exchanged 50,934 gifts with an average price of $27
Most Popular Gifts
Kitchen items and tech were popular, but a health & beauty item was this year’s most popular gift to bring to the gift-swap!
Most Stolen Gifts
Who wants to unwrap a new gift when you have amazing gifts to steal? The average number of steals per game was 15, with one game having an elephant-sized 121 steals in one game!
Here are this year’s top 3 most stolen gifts.
Most Popular Retailers
The Top 5 Retailers reign supreme for the fourth consecutive year, with Amazon commanding a whopping 80% of gifts submitted this year.
Amazon
Etsy
Uncommon Goods
Target
Walmart
But the rest of the Top 10 has seen some change:
🥳 New Entrants
Sephora (#9) and Williams-Sonoma (#10) made the list for the first time
🔻 Dropped Off Top 10
Apple (formerly #9) and Best Buy (formerly #10)
🗒 Rounding out the list
Starbucks (#6), Yeti (#7) and REI (#8)
The Games
50,328 Players swapped gifts in 3,328 gift exchanges
Where White Elephant is Most Popular
Top 10 U.S. States
California
Washington (+2 from last year)
Texas (-1)
New York (-1)
Florida (+1)
Colorado (+2)
Massachusetts
Virginia
Illinois
Georgia (+6)
When White Elephant is Most Popular
Top Days for Playing White Elephant
The end of the week was the time to party, with the most popular day for holiday parties being Thursday followed closely by Wednesday & Friday.
The most popular week for a corporate holiday party was 2 weeks before Christmas (Dec 11 - 15), accounting for 47% of corporate games.
Most popular date overall: Friday, December 15th
Most popular date for companies: Friday, December 15th
Most popular date for friends & family: Thursday, December 21st
Game Stats
Number of Players 🧑💻
Overall Average: 15 players
Corporate Average: 18 players
Friends & Family Average: 9 players
Largest Group: 100 players
Length of Games ⏰
Overall Average: 23 min
Corporate Average: 26 min
Friends & Family Average: 15 min
Longest Game: 2 hours 52 minutes (64 players)
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