2022 ‘Tis the Season Gift Exchange Trend Report

Thousands of companies and families used White Elephant Online to celebrate the holidays remotely last year. In our 2nd annual report we crunched the numbers to bring you more fun and interesting insights from our 2021 holiday season!

Click here to download a copy of the infographic. For more fun stats view our 2021 Gift Exchange Trend Report

Note: there is no personal data being shared within this report or to any third parties. All of these stats are anonymized and summarized.

The Gifts

Players exchanged 75,294 gifts with an average spending limit of $28

Most Popular Gifts

Mugs & Bluetooth Speakers continued to be popular gift themes, with Games & Cookbooks close behind.

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Most Popular Retailers

The Top 5 Retailers reign supreme, unchanged from 2020 to 2021

  1. Amazon

  2. Etsy

  3. Target

  4. Uncommon Goods

  5. Walmart

But the rest of the Top 10 has seen a lot of change:

⬆️ Raised Their Rank

Yeti (#6) and Urban Outfitters (#8)

🥳 New Entrants

Starbucks (#7), Apple (#9) and REI (#10)

🔻 Dropped Off Top 10

Bed Bath & Beyond, Best Buy, Barnes & Noble

The Games

74,055 Players swapped gifts in 5,066 gift exchanges

Where White Elephant is Most Popular

Top 10 U.S. States

  1. California

  2. Washington

  3. New York

  4. Texas

  5. Massachusetts

  6. Colorado

  7. Illinois

  8. Virgina

  9. Florida

  10. New Jersey

When White Elephant is Most Popular

Top Days for Playing White Elephant

  • The most popular day for holiday parties was Friday (26% of games) followed by Thursday (23% of games)

  • The most popular week for a corporate holiday party was the week before Christmas (Dec 13 - 17), accounting for 58% of corporate games.

  • Most popular date overall: Friday, December 17th

  • Most popular date for companies: Thursday, December 16th

  • Most popular date for friends & family: Friday, December 17th

Game Stats

Number of Players 🧑‍💻

  • Overall Average: 15 players

  • Corporate Average: 18 players

  • Friends & Family Average: 10 players

  • Largest Group: 100 players

Length of Games ⏰

  • Overall Average: 23 min

  • Corporate Average: 27 min

  • Friends & Family Average: 17 min

  • Longest Game: 2 hours 38 minutes (90 players)

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