2025 ‘Tis the Season Gift Exchange Trend Report
Thousands of companies and families used White Elephant Online to celebrate the holidays remotely last year. In our 5th annual report we crunched the numbers to bring you more fun and interesting insights from our 2024 holiday season!
Looking for unique gift ideas for this year’s White Elephant gift exchange? Be sure to check out our brand new White Elephant Gift Idea Generator!
Click here to download a copy of the infographic. For more fun stats view our 2024 Gift Exchange Trend Report
Note: there is no personal data being shared within this report or to any third parties. All of these stats are anonymized and summarized.
The Gifts
Players exchanged 47,000 gifts with an average price of $28
Most Popular Gifts
Kitchen items and tech items continue to reign supreme year after year. Hoodie blankets were popular in 2024 and Snoop Dogg’s cookbook has been on the list every year since our founding in 2020!
Most Stolen Gifts
Who wants to unwrap a new gift when you have amazing gifts to steal? The average number of steals per game was 15, with one game having an elephant-sized 123 steals in one game!
Here are this year’s top 3 most stolen gifts.
Most Popular Retailers
The Top 5 Retailers reign supreme for the fifth consecutive year, though with a lot jostling for position. That didn’t keep Amazon from keeping the crown, with a whopping 80% of gifts submitted this year.
Amazon
Target (+2)
Etsy (-1)
Walmart (+1)
Uncommon Goods (-2)
And the rest of the Top 10 has seen some change:
🥳 New Entrants
Ebay (#8) and Anthropologie (#9) made it on the list for the first time, with Best Buy (#7) coming back strong after a year off the list.
🔻 Dropped Off Top 10
Starbucks (formerly #6), Yeti (formerly #7) and REI (formerly #8) fell off this year
🗒 Rounding out the list
Williams-Sonoma (#6) and Sephora (#10)
The Games
46,000 Players swapped gifts in almost 3,000 gift exchanges
Where White Elephant is Most Popular
Top 10 U.S. States
California
Washington
New York (+1)
Texas (-1)
Virginia (+3)
Florida (-1)
Massachusetts
Pennsylvania (New!)
Georgia (+1)
Colorado (-4)
When White Elephant is Most Popular
Top Days for Playing White Elephant
The end of the week was the time to party, with the most popular day for holiday parties being Thursday followed closely by Friday & Wednesday.
The most popular week for a corporate holiday party was 1 week before Christmas (Dec 16 - 20), accounting for 56% of corporate games.
Most popular date overall: Thursday, December 19th
Most popular date for companies: Thursday, December 19th
Most popular date for friends & family: Wednesday, December 18th
Game Stats
Number of Players 🧑💻
Overall Average: 16 players
Corporate Average: 18 players
Friends & Family Average: 9 players
Largest Group: 103 players
Length of Games ⏰
Overall Average: 32 min
Corporate Average: 37 min
Friends & Family Average: 19 min
Longest Game: 2 hours 13 minutes (47 players)
Enjoy these stats?
Share to:
